1. Deals Analysis
August 23, 2021

Europe’s consumer industry saw a rise of 28.21% in cross border deal activity during July 2021

Europe’s consumer industry saw a rise of 28.21% in cross border deal activity during July 2021, when compared with the last 12-month average, led by CVC Capital Partners (Luxembourg)’s $647m private equity deal with Ebro Foods, according to GlobalData’s deals database.

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A total of 50 consumer industry cross border deals worth $2.4bn were announced for the region in July 2021, against the 12-month average of 39 deals.

Of all the deal types, M&A saw most activity in July 2021 with 24 transactions, representing a 48% share for the region.

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In second place was private equity with 13 deals, followed by venture financing deals with 13 transactions, respectively capturing a 26% and 26% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, private equity was the leading category in Europe’s consumer industry with $2.29bn, followed by venture financing deals totalled $153.63m.

Europe consumer industry cross border deals in July 2021: Top deals

The top five consumer cross border deals accounted for 91.3% of the overall value during July 2021.

The combined value of the top five consumer cross border deals stood at $2.23bn, against the overall value of $2.4bn recorded for the month.

The top five consumer industry cross border deals of July 2021 tracked by GlobalData were:

1) Ebro Foods $647m private equity deal with CVC Capital Partners (Luxembourg)

2) The $590.21m private equity of 60% stake in Etro by L Catterton Management

3) Selenta Hospitality Group $519.99m private equity deal with Brookfield Asset Management

4) The $174.38m private equity of Minor International by Azora European Hotel & Lodging Fund

5) Maxbet Romania $296.95m private equity deal with Novalpina Capital

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