1. Deals Analysis
January 21, 2021updated 12 Feb 2021 7:31am

Europe’s consumer industry saw a rise of 29.41% in cross border deal activity during December 2020

Europe’s consumer industry saw a rise of 29.41% in cross border deal activity during December 2020, when compared with the last 12-month average, led by Thrasio’s $269.69m acquisition of Maximo Fitness, according to GlobalData’s deals database.

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A total of 44 consumer industry cross border deals worth $679.43m were announced for the region in December 2020, against the 12-month average of 34 deals.

Of all the deal types, M&A saw most activity in December 2020 with 21 transactions, representing a 47.7% share for the region.

In second place was private equity with 14 deals, followed by venture financing deals with nine transactions, respectively capturing a 31.8% and 20.5% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in Europe’s consumer industry with $451.65m, while venture financing and private equity deals totalled $222.89m and $4.9m, respectively.

Europe consumer industry cross border deals in December 2020: Top deals

The top five consumer cross border deals accounted for 91.9% of the overall value during December 2020.

The combined value of the top five consumer cross border deals stood at $624.13m, against the overall value of $679.43m recorded for the month.

The top five consumer industry cross border deals of December 2020 tracked by GlobalData were:

1) Thrasio’s $269.69m acquisition of Maximo Fitness

2) The $182.28m venture financing deal with Bolt Technology by D1 Capital Partners and Darsana Capital Partners

3) Lucas Bols’ $86.5m acquisition of Passoa

4) The $44.22m acquisition of Next Generation Lotteries by Pollard Banknote

5) BetMakers’ asset transaction with Sportech for $41.44m.

Verdict deals analysis methodology

This analysis considers only announced and completed cross border deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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