Europe’s consumer industry saw a rise of 29.41% in cross border deal activity during December 2020, when compared with the last 12-month average, led by Thrasio’s $269.69m acquisition of Maximo Fitness, according to GlobalData’s deals database.

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A total of 44 consumer industry cross border deals worth $679.43m were announced for the region in December 2020, against the 12-month average of 34 deals.

Of all the deal types, M&A saw most activity in December 2020 with 21 transactions, representing a 47.7% share for the region.

In second place was private equity with 14 deals, followed by venture financing deals with nine transactions, respectively capturing a 31.8% and 20.5% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in Europe’s consumer industry with $451.65m, while venture financing and private equity deals totalled $222.89m and $4.9m, respectively.

Europe consumer industry cross border deals in December 2020: Top deals

The top five consumer cross border deals accounted for 91.9% of the overall value during December 2020.

The combined value of the top five consumer cross border deals stood at $624.13m, against the overall value of $679.43m recorded for the month.

The top five consumer industry cross border deals of December 2020 tracked by GlobalData were:

1) Thrasio’s $269.69m acquisition of Maximo Fitness

2) The $182.28m venture financing deal with Bolt Technology by D1 Capital Partners and Darsana Capital Partners

3) Lucas Bols’ $86.5m acquisition of Passoa

4) The $44.22m acquisition of Next Generation Lotteries by Pollard Banknote

5) BetMakers’ asset transaction with Sportech for $41.44m.