Europe’s consumer industry saw a rise of 31.43% in cross border deal activity during March 2021, when compared with the last 12-month average, led by Hillhouse Capital Group’s $4.38bn acquisition of Philips Domestic Appliances Holding, according to GlobalData’s deals database.

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A total of 46 consumer industry cross border deals worth $4.84bn were announced for the region in March 2021, against the 12-month average of 35 deals.

Of all the deal types, M&A saw most activity in March 2021 with 34 transactions, representing a 73.9% share for the region.

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In second place was venture financing with nine deals, followed by private equity deals with three transactions, respectively capturing a 19.6% and 6.5% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, private equity was the leading category in Europe’s consumer industry with $4.53bn, while M&A and venture financing deals totalled $193.53m and $120.15m, respectively.

Europe consumer industry cross border deals in March 2021: Top deals

The top five consumer cross border deals accounted for 95.6% of the overall value during March 2021.

The combined value of the top five consumer cross border deals stood at $4.63bn, against the overall value of $4.84bn recorded for the month.

The top five consumer industry cross border deals of March 2021 tracked by GlobalData were:

1) Hillhouse Capital Group’s $4.38bn private equity deal with Philips Domestic Appliances Holding

2) The $154.42m private equity deal with Voyageurs du Monde by BPI France, Certares Management, Credit Mutuel Equity and Nov Tourisme

3) Agronomics, BY Capital Management, DSM Venturing, Humboldt Fund, Jeffrey Leiden, Rick Klausner, Section 32 and Taavet Hinrikus’ $47m acquisition of Meatable

4) The $28.3m venture financing of Trakya ET by Siniora Food Industries

5) Cherry Ventures, E.Ventures, Kreos Capital Group and Soravia Group’s acquisition of COSI Hospitality for $23.76m.