1. Deals Analysis
February 25, 2022

North America’s consumer industry saw a drop of 25% in deal activity during January 2022

By Carmen

North America’s consumer industry saw a drop of 25% in deal activity during January 2022, when compared with the last 12-month average, led by Mars’ $1bn acquisition of NomNomNow, according to GlobalData’s deals database.

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A total of 111 consumer industry deals worth $3bn were announced for the region in January 2022, against the 12-month average of 148 deals.

Of all the deal types, M&A saw most activity in January 2022 with 55 transactions, representing a 49.6% share for the region.

In second place was venture financing with 34 deals, followed by private equity deals with 22 transactions, respectively capturing a 30.6% and 19.8% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $1.85bn, while venture financing and private equity deals totalled $920.9m and $194.05m, respectively.

North America consumer industry deals in January 2022: Top deals

The top five consumer deals accounted for 72.5% of the overall value during January 2022.

The combined value of the top five consumer deals stood at $2.15bn, against the overall value of $3bn recorded for the month.

The top five consumer industry deals of January 2022 tracked by GlobalData were:

1) Mars $1bn acquisition deal with NomNomNow

2) The $447.5m acquisition of The Garmon by Swedencare(publ)

3) Monster Beverage $330m acquisition deal with Canarchy Craft Brewery Collective

4) The $240m venture financing of Skims Body by Alliance Consumer Growth,D1 Capital Partners,Imaginary Ventures,Lone Pine Capital and Thrive Capital

5) Fidelity Management & Research,First Light Capital,Franklin Templeton Investments and Thomas Tal $130m venture financing deal with Oddity

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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