North America’s consumer industry saw a drop of 25% in deal activity during January 2022, when compared with the last 12-month average, led by Mars’ $1bn acquisition of NomNomNow, according to GlobalData’s deals database.

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A total of 111 consumer industry deals worth $3bn were announced for the region in January 2022, against the 12-month average of 148 deals.

Of all the deal types, M&A saw most activity in January 2022 with 55 transactions, representing a 49.6% share for the region.

In second place was venture financing with 34 deals, followed by private equity deals with 22 transactions, respectively capturing a 30.6% and 19.8% share of the overall deal activity for the month.

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In terms of value of deals, M&A was the leading category in North America’s consumer industry with $1.85bn, while venture financing and private equity deals totalled $920.9m and $194.05m, respectively.

North America consumer industry deals in January 2022: Top deals

The top five consumer deals accounted for 72.5% of the overall value during January 2022.

The combined value of the top five consumer deals stood at $2.15bn, against the overall value of $3bn recorded for the month.

The top five consumer industry deals of January 2022 tracked by GlobalData were:

1) Mars $1bn acquisition deal with NomNomNow

2) The $447.5m acquisition of The Garmon by Swedencare(publ)

3) Monster Beverage $330m acquisition deal with Canarchy Craft Brewery Collective

4) The $240m venture financing of Skims Body by Alliance Consumer Growth,D1 Capital Partners,Imaginary Ventures,Lone Pine Capital and Thrive Capital

5) Fidelity Management & Research,First Light Capital,Franklin Templeton Investments and Thomas Tal $130m venture financing deal with Oddity