North America’s consumer industry saw a drop of 27.34% in deal activity during February 2021, when compared with the last 12-month average, led by Hormel Foods‘ $3.35bn acquisition of Kraft Heinz, according to GlobalData’s deals database.

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A total of 93 consumer industry deals worth $5.01bn were announced for the region in February 2021, against the 12-month average of 128 deals.

Of all the deal types, M&A saw most activity in February 2021 with 42 transactions, representing a 45.2% share for the region.

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In second place was venture financing with 37 deals, followed by private equity deals with 14 transactions, respectively capturing a 39.8% and 15.05% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $4.43bn, while venture financing and private equity deals totalled $467.27m and $106.99m, respectively.

North America consumer industry deals in February 2021: Top deals

The top five consumer deals accounted for 92.6% of the overall value during February 2021.

The combined value of the top five consumer deals stood at $4.64bn, against the overall value of $5.01bn recorded for the month.

The top five consumer industry deals of February 2021 tracked by GlobalData were:

1) Hormel Foods’ $3.35bn asset transaction with Kraft Heinz

2) The $1bn acquisition deal with DECIEM by The Estee Lauder Companies

3) Avenir Growth Capital, L Catterton Growth Fund, Marcy Venture Partners and Sunley House Capital Management’s $115m venture financing of Lavender Lingerie

4) The $105m private equity deal with Constellation Brands by Redstone Companies

5) Ares Capital Europe, Elysian Park Ventures and Knighthead Capital Management’s venture financing of Professional Fighters League for $65m.