1. Deals Analysis
March 27, 2021

North America’s consumer industry saw a drop of 27.34% in deal activity during February 2021

North America’s consumer industry saw a drop of 27.34% in deal activity during February 2021, when compared with the last 12-month average, led by Hormel Foods’ $3.35bn acquisition of Kraft Heinz, according to GlobalData’s deals database.

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A total of 93 consumer industry deals worth $5.01bn were announced for the region in February 2021, against the 12-month average of 128 deals.

Of all the deal types, M&A saw most activity in February 2021 with 42 transactions, representing a 45.2% share for the region.

In second place was venture financing with 37 deals, followed by private equity deals with 14 transactions, respectively capturing a 39.8% and 15.05% share of the overall deal activity for the month.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $4.43bn, while venture financing and private equity deals totalled $467.27m and $106.99m, respectively.

North America consumer industry deals in February 2021: Top deals

The top five consumer deals accounted for 92.6% of the overall value during February 2021.

The combined value of the top five consumer deals stood at $4.64bn, against the overall value of $5.01bn recorded for the month.

The top five consumer industry deals of February 2021 tracked by GlobalData were:

1) Hormel Foods’ $3.35bn asset transaction with Kraft Heinz

2) The $1bn acquisition deal with DECIEM by The Estee Lauder Companies

3) Avenir Growth Capital, L Catterton Growth Fund, Marcy Venture Partners and Sunley House Capital Management’s $115m venture financing of Lavender Lingerie

4) The $105m private equity deal with Constellation Brands by Redstone Companies

5) Ares Capital Europe, Elysian Park Ventures and Knighthead Capital Management’s venture financing of Professional Fighters League for $65m.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.

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