Led by $6bn private equity deal with Extended Stay America , North America’s consumer industry saw a rise of 10.73% in deal activity during Q1 2021, when compared to the last four-quarter average, according to GlobalData’s deals database.

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A total of 431 deals worth $31.08bn were announced for the region during Q1 2021, against the last four-quarter average of 389.25 deals.

Of all the deal types, M&A saw most activity in Q1 2021 with 209 deals, representing a 48.5% share for the region.

In second place was venture financing with 162 deals, followed by private equity deals with 60 transactions, respectively capturing a 37.6% and 13.9% share of the overall deal activity for the quarter.

In terms of value of deals, M&A was the leading category in North America’s consumer industry with $15.58bn, while private equity and venture financing deals totalled $13.62bn and $1.88bn, respectively.

North America consumer industry deals in Q1 2021: Top deals

The top five consumer deals accounted for a 59.9% share of the overall value during Q1 2021.

The combined value of the top five deals stood at $18.62bn, against the overall value of $31.08bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) Blackstone Capital Partners and Starwood Capital Group ’s $6bn private equity deal with Extended Stay America

2) The $4.3bn private equity deal with Nestle Waters North America by Metropoulos and One Rock Capital Partners

3) Hormel Foods ‘ $3.35bn asset transaction with The Kraft Heinz

4) The $3.3bn acquisition deal with GE Appliances by AB Electrolux

5) Endeavor’s acquisition of Zuffa for $1.67bn.