North America’s consumer industry saw a rise of 19.05% in cross border deal activity during April 2021, when compared with the last 12-month average, led by Nestle ’s $5.75bn acquisition of The Bountiful, according to GlobalData’s deals database.

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A total of 25 consumer industry cross border deals worth $11.9bn were announced for the region in April 2021, against the 12-month average of 21 deals.

Of all the deal types, M&A saw most activity in April 2021 with 20 transactions, representing an 80% share for the region.

In second place was venture financing with three deals, followed by private equity deals with two transactions, respectively capturing a 12% and 8% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, M&A was the leading category in North America’s consumer industry with $9.88bn, while private equity and venture financing deals totalled $2bn and $42.6m, respectively.

North America consumer industry cross border deals in April 2021: Top deals

The top five consumer cross border deals accounted for 98.9% of the overall value during April 2021.

The combined value of the top five consumer cross border deals stood at $11.79bn, against the overall value of $11.9bn recorded for the month.

The top five consumer industry cross border deals of April 2021 tracked by GlobalData were:

1) Nestle’s $5.75bn acquisition of The Bountiful

2) The $3.63bn acquisition deal with Broan-Nutone and Nortek Global HVAC. by Madison Industries

3) Centroid Investment Partners’ $2bn private equity deal with Taylor Made Golf

4) The $370m acquisition of JLab Audio by Noritsu Koki

5) The Valens’ acquisition of Green Roads CBD for $40m.