North America’s consumer industry saw a rise of 19.05% in deal activity during March 2021, when compared with the last 12-month average, led by Blackstone Capital Partners and Starwood Capital Group’s $6bn acquisition of Extended Stay America, according to GlobalData’s deals database.

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A total of 150 consumer industry deals worth $9.51bn were announced for the region in March 2021, against the 12-month average of 126 deals.

Of all the deal types, M&A saw most activity in March 2021 with 83 transactions, representing a 55.3% share for the region.

In second place was venture financing with 49 deals, followed by private equity deals with 18 transactions, respectively capturing a 32.7% and 12% share of the overall deal activity for the month.

In terms of value of deals, private equity was the leading category in North America’s consumer industry with $6.85bn, while M&A and venture financing deals totalled $1.94bn and $720.62m, respectively.

North America consumer industry deals in March 2021: Top deals

The top five consumer deals accounted for 91% of the overall value during March 2021.

The combined value of the top five consumer deals stood at $8.65bn, against the overall value of $9.51bn recorded for the month.

The top five consumer industry deals of March 2021 tracked by GlobalData were:

1) Blackstone Capital Partners and Starwood Capital Group’s $6bn private equity deal with Extended Stay America

2) The $1.4bn acquisition deal with Diamond Resorts International by Hilton Grand Vacations

3) Lindsay Goldberg’s $850m private equity deal with ARYZTA

4) The $200m venture financing of Eat JUST by Charlesbank Capital Partners, Qatar Investment Authority and Vulcan Capital Management

5) Rabo Corporate Investments, S2G Ventures and The Rise Fund’s venture financing of Livekindly for $200m.