North America’s consumer industry saw a rise of 77.78% in cross border deal activity during March 2021, when compared with the last 12-month average, led by Charlesbank Capital Partners, Qatar Investment Authority and Vulcan Capital Management’s $200m acquisition of Eat JUST, according to GlobalData’s deals database.

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A total of 32 consumer industry cross border deals worth $769.5m were announced for the region in March 2021, against the 12-month average of 18 deals.

Of all the deal types, M&A saw most activity in March 2021 with 19 transactions, representing a 59.4% share for the region.

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In second place was venture financing with ten deals, followed by private equity deals with three transactions, respectively capturing a 31.3% and 9.4% share of the overall cross border deal activity for the month.

In terms of value of cross border deals, venture financing was the leading category in North America’s consumer industry with $573.22m, while M&A and private equity deals totalled $196.28m and $0m, respectively.

North America consumer industry cross border deals in March 2021: Top deals

The top five consumer cross border deals accounted for 94.9% of the overall value during March 2021.

The combined value of the top five consumer cross border deals stood at $730m, against the overall value of $769.5m recorded for the month.

The top five consumer industry cross border deals of March 2021 tracked by GlobalData were:

1) Charlesbank Capital Partners, Qatar Investment Authority and Vulcan Capital Management’s $200m venture financing of Eat JUST

2) The $200m venture financing deal with Livekindly by Rabo Corporate Investments, S2G Ventures and The Rise Fund

3) Bain Capital and Macquarie Capital (Europe)’s $155m venture financing of Harry’s

4) The $150m asset transaction with Amyris by Royal DSM

5) Yooma’s acquisition of Socati for $25m.