The US consumer industry saw a rise of 38.5% in overall deal activity during Q1 2019, when compared with the last four-quarter average, according to GlobalData’s deals database.

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A total of 594 deals worth $12.72bn were announced in Q1 2019, compared to the last four-quarter average of 429 deals.

Venture financing was the leading category in the quarter with 285 deals which accounted for 48% of all deals.

In second place was M&A with 262 deals, followed by private equity with 47 transactions, respectively accounting for 44.1% and 7.9% of overall deal activity in the country’s consumer industry during the quarter.

In terms of value of deals, M&A was the leading deal category in the US consumer industry with total deals worth $8.31bn, while private equity and venture financing deals totalled $2.51bn and $1.9bn, respectively.

The US consumer industry deals in Q1 2019: Top deals

The top five consumer deals accounted for 43.7% of the overall value during Q1 2019.

The combined value of the top five consumer industry deals stood at $5.56bn, against the overall value of $12.72bn recorded for the quarter. The top announced US consumer industry deal tracked by GlobalData in Q1 2019 was JAB Holding’s $1.75bn stake acquisition of Coty.

In second place was the $1.3bn asset transaction with Kellogg by Ferrero International and in third place was MBK Partners’s $1bn private equity deal with Godiva Chocolatier.

The $900m acquisition of American Dehydrated Foods and International Dehydrated Foods by Symrise and Host Hotels & Resorts’ asset transaction with 1 Hotel South Beach for $610m held fourth and fifth positions, respectively.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.