The US consumer industry saw a rise of 53.6% in overall deal activity during Q4 2018, when compared with the last four-quarter average, according to GlobalData’s deals database.

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A total of 559 deals worth $39.42bn were announced in Q4 2018, compared to the last four-quarter average of 364 deals.

M&A was the leading category in the quarter with 287 deals which accounted for 51.3% of all deals.

In second place was venture financing with 216 deals, followed by private equity with 56 transactions, respectively accounting for 38.6% and 10% of overall deal activity in the country’s consumer industry during the quarter.

In terms of value of deals, M&A was the leading deal category in the United States consumer industry with total deals worth $33.84bn, while private equity and venture financing deals totalled $3.57bn and $2.01bn, respectively.

US consumer industry deals in Q4 2018: Top deals

The top five consumer deals accounted for 48.7% of the overall value during Q4 2018.

The combined value of the top five consumer industry deals stood at $19.19bn, against the overall value of $39.42bn recorded for the quarter. The top announced US consumer industry deal tracked by GlobalData in Q4 2018 was Altria Group’s $12.8bn acquisition of JUUL Labs.

In second place was the $1.85bn acquisition of International Speedway by NASCAR Media Group and in third place was CJ CheilJedang’s $1.84bn acquisition of The Schwan Food.

The $1.4bn acquisition of NutriSystem by Tivity Health and Sycamore Partners’ private equity deal with Pure Fishing for $1.3bn held fourth and fifth positions, respectively.

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term ‘acquisition’ refers to both completed deals and those in the bidding stage.

Verdict makes every effort to ensure the accuracy of its deals information. If you spot a mistake, or would like to notify us of a deal which should be included in this analysis, please email us at

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.