The US consumer industry saw a drop of 11.5% in overall deal activity during Q4 2019, when compared with the last four-quarter average, according to GlobalData’s deals database.

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A total of 522 deals worth $69.83bn were announced in Q4 2019, compared to the last four-quarter average of 590 deals.

M&A was the leading category in the quarter with 272 deals which accounted for 52.1% of all deals.

In second place was venture financing with 202 deals, followed by private equity with 48 transactions, respectively accounting for 38.7% and 9.2% of overall deal activity in the country's consumer industry during the quarter.

In terms of value of deals, M&A was the leading deal category in the US consumer industry with total deals worth $64.75bn, while private equity and venture financing deals totalled $3.06bn and $2.03bn, respectively.

The US consumer industry deals in Q4 2019: Top deals

The top five consumer deals accounted for 75.4% of the overall value during Q4 2019.

The combined value of the top five consumer deals stood at $52.63bn, against the overall value of $69.83bn recorded for the month.

The top five consumer industry deals of Q4 2019 tracked by GlobalData were:

1) 's $26.2bn merger of DuPont Nutrition Biosciences and International Flavors & Fragrances

2) The $16.29bn acquisition of Tiffany & by LVMH Moet Hennessy Louis Vuitton

3) Blackstone Real Estate Income Trust's $4.25bn asset transaction with MGM Resorts International

4) The $4bn asset transaction with Nestle by Froneri International

5) The Blackstone Group's private equity deal with Great Wolf Resorts for $1.89bn.

Verdict deals analysis methodology

This analysis considers only announced and completed deals from the GlobalData financial deals database and excludes all terminated and rumoured deals. Country and industry are defined according to the headquarters and dominant industry of the target firm. The term 'acquisition' refers to both completed deals and those in the bidding stage.

GlobalData tracks real-time data concerning all merger and acquisition, private equity/venture capital and asset transaction activity around the world from thousands of company websites and other reliable sources.

More in-depth reports and analysis on all reported deals are available for subscribers to GlobalData’s deals database.