Led by $6bn private equity deal with Extended Stay America, the US consumer industry saw a rise of 8.70% in overall deal activity during Q1 2021, when compared with the last four-quarter average, according to GlobalData’s deals database.

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A total of 378 deals worth $29.92bn were announced in Q1 2021, compared with the last four-quarter average of 347.75 deals.

M&A was the leading category in the quarter with 179 deals which accounted for 47.4% of all deals.

In second place was venture financing with 147 deals, followed by private equity with 52 transactions, respectively accounting for 38.9% and 13.8% of overall deal activity in the US consumer industry during the quarter.

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In terms of value of deals, M&A was the leading deal category in the US consumer industry with total deals worth $14.52bn, while private equity and venture financing deals totalled $13.56bn and $1.84bn respectively.

US consumer industry deals in Q1 2021: Top deals

The top five consumer industry deals accounted for 62.2% of the overall value during Q1 2021.

The combined value of the top five consumer deals stood at $18.62bn, against the overall value of $29.92bn recorded for the quarter.

The top five consumer industry deals of Q1 2021 tracked by GlobalData were:

1) Blackstone Capital Partners and Starwood Capital Group’s $6bn private equity deal with Extended Stay America

2) The $4.3bn private equity deal with Nestle Waters North America by Metropoulos and One Rock Capital Partners

3) Hormel Foods‘ $3.35bn asset transaction with The Kraft Heinz

4) The $3.3bn acquisition deal with GE Appliances by AB Electrolux

5) Endeavor’s acquisition of Zuffa for $1.67bn.