Biggest influencers in ethical fashion in Q3 2020: The top individuals to follow

GlobalData Retail 3 November 2020 (Last Updated November 5th, 2020 12:10)

GlobalData research has found the top influencers in ethical fashion based on their performance and engagement online.

Biggest influencers in ethical fashion in Q3 2020: The top individuals to follow
Credit: Eugenio Marongiu, Shutterstock.com.

GlobalData research has found the top influencers in ethical fashion based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Retail Insight Network has named the most influential people in ethical fashion on Twitter during Q3 2020.

Biggest influencers in ethical fashion: The top ten in Q3 2020

1. Vivek K Singh (@Wiweck)

Vivek K Singh is a sustainability expert who specialises in areas such as supply chain mapping, market research, business strategy, social impact assessments, and more. He currently serves as a programme manager for the Centre for Responsible Business, an international trade and development organisation.

Singh is also a member of Your Public Value, a civic and social organisation, and the advisory council member of GLG, an information services provider.

Twitter followers: 4,988

GlobalData influencer score: 100

2. EthicalHour (@EthicalHour)

EthicalHour is a community for ethical and sustainable changemakers founded by Sian Conway, a social entrepreneur. It is a marketing and advertising platform for people, business and bloggers who collaborate on issues related to sustainable living.

The platform provides industry expertise on ethical living, growing an ethical business, and brand building strategies to maximise impact. It also helps people in purchasing in a smarter and ethical way.

Twitter followers: 19,949

GlobalData influencer score: 93

3. Fashion for Good (@FashionforGood)

Fashion for Good is a global initiative for sustainable innovation in the apparel and fashion industry. It supports innovative fashion practices by offering the required funding, support, and collaboration.

The platform’s three key programmes include its innovation hub at Amsterdam, start-up accelerator and a good fashion fund that supports people and companies in sustainable fashion. The innovation hub primarily focuses on scaling up technologies and business models that can transform the fashion industry.

Twitter followers: 16,975

GlobalData influencer score: 90

4. London Organic (@londonorganicpr)

London Organic is a UK-based cosmetics company that provides ethical fashion as well as organic beauty products that are vegan and made of natural ingredients. All products offered under the London Organic brand are free from chemicals, parabens, sulphates and petrochemicals.

The organisation has also been promoting several designers and their innovation through hundreds of fashion events being held since 2011.

Twitter followers: 18,337

GlobalData influencer score: 78

5. Safia Minney (@SafiaMinney)

Safia Minney is a social entrepreneur and a pioneer in sustainable food and fashion. She is the founder and CEO of People Tree, a sustainable apparel and fashion company. She also started her own consulting business to promote sustainability and works closely with CEOs to enhance their sustainable reach.

Safia previously led Po-Zu Shoes, an ethical and ecological footwear pioneer as managing director. She led the commercial strategy team in delivering some ground-breaking innovation such as use of pineapple fibre to replace leather.

Twitter followers: 17,581

GlobalData influencer score: 78

6. Good On You (@GoodOnYou_App)

Good On You is an apparel and fashion platform that provides knowledge, expertise, brand ratings, and research on sustainable and ethical fashion. The platform adheres to UN sustainable goals and has been endorsed by many celebrities who regard the brand to be a benchmark for sustainable fashion.

The platform has a database containing thousands of fashion brands that are evaluated based on its rating system for the level of impact on people and the planet.

Twitter followers: 10,963

GlobalData influencer score: 72

7. Sian Conway (@SianEConway)

Sian Conway is an ethical marketing strategist and social entrepreneur, who founded Ethical Hour, an online platform for ethically driven businesses, people, and bloggers. She also co-founded Be The Change Awards, an initiative that recognised the efforts and innovation of ethical and sustainable brands.

Prior to this, Sian led the marketing team at Titania, a computer software company, and was a marketing manager at Ormerod Rutter Chartered Accountants, an accounting firm.

Twitter followers: 8,522

GlobalData influencer score: 70

8. Fashion Revolution (@Fash_Rev)

Fashion Revolution is a non-profit public relations and communications company. It is represented by the Fashion Revolution Foundation and Fashion Revolution CIC in the UK.

The organisation aims to support a global fashion industry the priorities environment and people over profit. Its focus is on raising awareness among people about the changes in the fashion industry and inspire them to make better choices in the clothes they purchase.

Twitter followers: 53,289

GlobalData influencer score: 68

9. Lucy Siegle (@lucysiegle)

Lucy Siegle is an author and a journalist who writes about environmental issues and ethical living. She has spent a decade in the fashion industry and is also the presenter of BBC1’s The One Show where she has reported on the issues of single use plastic since 2007.

Siegle also writes features and articles for The Guardian, The Times and The Observer. She is a trustee for Surfers Against Sewage (SAS), a marine conservation charity, and a chair of the Real Circularity Coalition, a campaign aimed at moving towards a real circular economy.

Twitter followers: 35,339

GlobalData influencer score: 63

10. CSF (@sustfash)

The Centre for Sustainable Fashion (CSF) is a knowledge, education and research centre based at the London College of Fashion. It was established by Dilys Williams, a researcher and professor, and other supporters in 2008. The centre is committed to the idea of fashion driving change, but in a sustainable manner.

The centre includes a community of designers, educators, and researchers that question fashion cultures, excessive consumptions and seeks to expand fashion to achieve individual and shared values.

Twitter followers: 16,265

GlobalData influencer score: 61

Methodology

GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.