GlobalData research has found the top influencers in ethical fashion based on their performance and engagement online. Using research from GlobalData’s Influencer platform, Retail Insight Network has named the most influential people in ethical fashion on Twitter during Q3 2020.
Biggest influencers in ethical fashion: The top ten in Q3 2020
1. Vivek K Singh (@Wiweck)
Vivek K Singh is a sustainability expert who specialises in areas such as supply chain mapping, market research, business strategy, social impact assessments, and more. He currently serves as a programme manager for the Centre for Responsible Business, an international trade and development organisation.
Singh is also a member of Your Public Value, a civic and social organisation, and the advisory council member of GLG, an information services provider.
Twitter followers: 4,988
GlobalData influencer score: 100
Does Systemic Racism In Sustainable Fashion Exist? https://t.co/XgXmJtqOUq
— Vivek K. Singh (@Wiweck) August 19, 2020
2. EthicalHour (@EthicalHour)
EthicalHour is a community for ethical and sustainable changemakers founded by Sian Conway, a social entrepreneur. It is a marketing and advertising platform for people, business and bloggers who collaborate on issues related to sustainable living.
The platform provides industry expertise on ethical living, growing an ethical business, and brand building strategies to maximise impact. It also helps people in purchasing in a smarter and ethical way.
Twitter followers: 19,949
GlobalData influencer score: 93
What's going on with #Oatly?
As another sustainable brand gets caught up in ethical compromises, @SianEConway takes an in-depth look at why 'conscious consumerism' is a symptom of a broken system – and how we can have power beyond purchases:https://t.co/BjQ2pNBdHT#EthicalHour
— #EthicalHour® (@EthicalHour) September 1, 2020
3. Fashion for Good (@FashionforGood)
Fashion for Good is a global initiative for sustainable innovation in the apparel and fashion industry. It supports innovative fashion practices by offering the required funding, support, and collaboration.
The platform’s three key programmes include its innovation hub at Amsterdam, start-up accelerator and a good fashion fund that supports people and companies in sustainable fashion. The innovation hub primarily focuses on scaling up technologies and business models that can transform the fashion industry.
Twitter followers: 16,975
GlobalData influencer score: 90
"Ultimately, a truly #sustainable and #ethical future for fashion requires a seismic cultural shift in how humans work together."@ELLEmagazine is taking a deep dive into artificial intelligence in the fashion industry.https://t.co/ZnDpjfXIsU pic.twitter.com/ohQBcFghQ5
— Fashion for Good (@FashionforGood) August 26, 2020
4. London Organic (@londonorganicpr)
London Organic is a UK-based cosmetics company that provides ethical fashion as well as organic beauty products that are vegan and made of natural ingredients. All products offered under the London Organic brand are free from chemicals, parabens, sulphates and petrochemicals.
The organisation has also been promoting several designers and their innovation through hundreds of fashion events being held since 2011.
Twitter followers: 18,337
GlobalData influencer score: 78
#didyouknow when a garment is dyed up to 20% of the dye doesn’t stick to the clothing and ends up in waterways 😳 – this can cause great harm to marine wildlife and cause pollution in areas used for drinking water #ethical #Sustainability @JusticeinFash @FashionforGood @Fash_Rev
— London Organic (@londonorganicpr) August 24, 2020
5. Safia Minney (@SafiaMinney)
Safia Minney is a social entrepreneur and a pioneer in sustainable food and fashion. She is the founder and CEO of People Tree, a sustainable apparel and fashion company. She also started her own consulting business to promote sustainability and works closely with CEOs to enhance their sustainable reach.
Safia previously led Po-Zu Shoes, an ethical and ecological footwear pioneer as managing director. She led the commercial strategy team in delivering some ground-breaking innovation such as use of pineapple fibre to replace leather.
Twitter followers: 17,581
GlobalData influencer score: 78
Increasing consumer awareness of the environmental impact of fashion is prompting an entrepreneurial rethink of how to keep clothing out of landfill and create a circular economy. Read about an alternative approach to #SustainableFashion – https://t.co/jyhgmdWUWP pic.twitter.com/QOcdDd7X1y
— Safia Minney (@SafiaMinney) July 31, 2020
6. Good On You (@GoodOnYou_App)
Good On You is an apparel and fashion platform that provides knowledge, expertise, brand ratings, and research on sustainable and ethical fashion. The platform adheres to UN sustainable goals and has been endorsed by many celebrities who regard the brand to be a benchmark for sustainable fashion.
The platform has a database containing thousands of fashion brands that are evaluated based on its rating system for the level of impact on people and the planet.
Twitter followers: 10,963
GlobalData influencer score: 72
You asked, we listened. Discover ethical and sustainable BIPOC owned clothing brands from around the globe. Let's celebrate diversity in fashion and back the change we want to see in the world. https://t.co/pCBx7huVTK
— Good On You (@GoodOnYou_App) August 18, 2020
7. Sian Conway (@SianEConway)
Sian Conway is an ethical marketing strategist and social entrepreneur, who founded Ethical Hour, an online platform for ethically driven businesses, people, and bloggers. She also co-founded Be The Change Awards, an initiative that recognised the efforts and innovation of ethical and sustainable brands.
Prior to this, Sian led the marketing team at Titania, a computer software company, and was a marketing manager at Ormerod Rutter Chartered Accountants, an accounting firm.
Twitter followers: 8,522
GlobalData influencer score: 70
#Loststock: Why do we need to receive something in exchange for a donation? Why not go direct to the charity? Because we're so trained to expect instant gratification that going direct doesn't feel as good:https://t.co/nlbAtChGzk#FastFashion #EthicalFashion
— Sian Conway – Ethical Marketing Strategist (@SianEConway) September 28, 2020
8. Fashion Revolution (@Fash_Rev)
Fashion Revolution is a non-profit public relations and communications company. It is represented by the Fashion Revolution Foundation and Fashion Revolution CIC in the UK.
The organisation aims to support a global fashion industry the priorities environment and people over profit. Its focus is on raising awareness among people about the changes in the fashion industry and inspire them to make better choices in the clothes they purchase.
Twitter followers: 53,289
GlobalData influencer score: 68
"Coronavirus has exposed deep inequalities and unsustainability in the garment industry… We must seize this moment by pushing the government to be a global leader, helping to build a more sustainable and ethical fashion industry." says @CatherineWest1 https://t.co/1qyMgNCSsf
— Fashion Revolution (@Fash_Rev) September 16, 2020
9. Lucy Siegle (@lucysiegle)
Lucy Siegle is an author and a journalist who writes about environmental issues and ethical living. She has spent a decade in the fashion industry and is also the presenter of BBC1’s The One Show where she has reported on the issues of single use plastic since 2007.
Siegle also writes features and articles for The Guardian, The Times and The Observer. She is a trustee for Surfers Against Sewage (SAS), a marine conservation charity, and a chair of the Real Circularity Coalition, a campaign aimed at moving towards a real circular economy.
Twitter followers: 35,339
GlobalData influencer score: 63
Strange did they learn nothing from all those @C4Dispatches investigations into #fastfashion from the past? The ‘ethical’ section is highly choreographed and light on facts.
— lucy siegle (@lucysiegle) August 16, 2020
10. CSF (@sustfash)
The Centre for Sustainable Fashion (CSF) is a knowledge, education and research centre based at the London College of Fashion. It was established by Dilys Williams, a researcher and professor, and other supporters in 2008. The centre is committed to the idea of fashion driving change, but in a sustainable manner.
The centre includes a community of designers, educators, and researchers that question fashion cultures, excessive consumptions and seeks to expand fashion to achieve individual and shared values.
Twitter followers: 16,265
GlobalData influencer score: 61
"Widespread misconceptions about ethical fashion and sustainability can sometimes keep consumers from taking meaningful action when it comes to their lifestyles." via @CNN https://t.co/2RWkC5OmL7
— Centre for Sustainable Fashion (@sustfash) September 8, 2020
GlobalData’s influencer identification framework identifies influencers based on relevance; size of network, connections and followers; engagement levels with their content and analysis and input from sector experts. Influencers are then evaluated on a series of specific topic-related keywords used over the period and weighted by engagement metrics.