Using research from GlobalData’s Influencer platform, Retail Insight Network has named ten of the most influential people in retail technology.
The same database has been used to identify the most influential companies and the top trending topics on Twitter over the last 90 days.
Biggest influencers in retail technology: The top 10
1) Tamara Mccleary
— Tamara McCleary (@TamaraMcCleary) December 18, 2018
Job title: CEO at Thulium.co
Biog: Tamara is an international branding expert, technology futurist, social media marketing/digital strategy consultant. She has been ranked by Klear in the Top 1% of global social media influencers and listed as one of the Top 50 social influencers of 2015 to 2018 by Onalytica.
- Twitter followers: 291,000
- GlobalData influencer score: 85
2) Professor Dr. Vladimer Botsvadze
What is the difference between #datascience, data analysis, #bigdata, data analytics, data mining and #machinelearning? #IoT #defstar5 #ML #blockchain #deeplearning #VR #banking #robotics #algorithms #analytics #python #CIO #insurtech #cloud #business #AR pic.twitter.com/nZd0AYmOux
— Vladimer Botsvadze🚀🌎 (@VladoBotsvadze) November 29, 2018
Job title: Entrepreneur, speaker
Biog: Vladimer Botsvadze a digital marketing and social media influencer, Fortune 500 consultant, thought leader, professor, keynote speaker and TV commentator.
- Twitter followers: 53,500
- GlobalData influencer score: 62
3) Michael Fisher
— Michael Fisher (@Fisher85M) December 17, 2018
Job title: Systems Analyst at Whitcraft Group
Michael is a cybersecurity consultant, technology expert, thought leader and blogger.
His specialities include network security, infrastructure architecture, VMWare v Sphere, Cisco iOS/ASA, Microsoft Windows, Linux & Unix, Hardware & Software, and consulting.
- Twitter followers: 70,100
- GlobalData influencer score: 59
4) Nicole Reyhle
From Saks Fifth Avenue to Facebook to—most recently—Marriott Hotels, there have been no shortage of data breaches…. discover how to avoid your own here. #retail #tech #sponsored https://t.co/dOoBZWywuU @broadcom
— Nicole Reyhle (@RetailMinded) December 18, 2018
Job title: Founder of Retail Minded
Nicole is an experienced retail and wholesale professional with a passion for small businesses. She founded Retail Minded in 2007 to support independent retail businesses find success in their various small business goals.
- Twitter followers: 21,700
- GlobalData influencer score: 53
5) Michael Schiemer
— Mike Schiemer (@MikeSchiemer) April 25, 2018
Job title: Digital marketing manager at Colbea Enterprises
Michael has ten years of experience in social media and digital marketing. He is also a publisher, author, blogger and former marketing consultant.
He has provided social media and content marketing campaigns for hundreds of companies including Allstate Insurance, Reebok, GNC, Uno’s, DuPont, Monsanto, UnitedHealth Group and Post Holdings.
- Twitter followers: 231,000
- GlobalData influencer score: 51
6) Andrew Busby
— Andrew Busby – The Retail Influencer (@andrewbusby) December 17, 2018
Job title: Founder & CEO at Retail Reflections
Retail Reflection is a retail consultancy firm delivering practical insights and perspectives, providing content for clients and keynote speaking on a range of subjects including the consumer, customer experience, technology and consumer psychology.
- Twitter followers: 26,700
- GlobalData influencer score: 50
7) Sanford Stein
TWO FOR ONE, GETTING THE RIGHT FIT CREATES A FIT FOR E-COMMERCE – According to Global Data’s figures, when they shop online, more than half of consumers agreed that they often buy more items than they expect to keep. https://t.co/S7ZaN2uNWN #onlineshopping #ecommerce #retailing pic.twitter.com/iRmWv4Psiu
— Retail Schmetail (@Schmetail) December 17, 2018
Job title: Founder and moderator of RETAIL SPEAK
Sanford launched Retail Speak in 2014. Retail Speak is a LinkedIn platform for sharing ideas on all things retailing.
He is also an author of Retail Shmetail: ONE Hundred Years, TWO Immigrants, THREE Generations, FOUR Hundred Projects, which is an examination of retailing in America over the last 100 years.
- Twitter followers: 5,303
- GlobalData influencer score: 50
8) Ed Cleary
— Ed Cleary (@EdCleary1) December 18, 2018
Job title: Senior Director of Sales at Shoptalk and Groceryshop
Ed has over 18 years of media advertising business development and marketing experiences. His specialities include development of new markets, extensive phone sales background, extensive face-to-face sales and presentations, major media plan negotiating with Fortune 500 companies, development of extensive product marketing plans, custom publishing plans in a variety of vertical markets, targeted lead generation plans, social media consulting and management.
- Twitter followers: 25,700
- GlobalData influencer score: 45
9) Bob Phibbs
6 Ways How Retailers Can Increase Their Conversion Rate [VID] https://t.co/u1mD9CNjlZ
— BobPhibbs,RetailDoc (@TheRetailDoctor) December 18, 2018
Job title: The Retail Doctor, Retail Sales Expert, Speaker and Sales Trainer
Phibbs helps retail companies and brands grow their bricks and mortar business through motivational speaking, in-person retail sales training, and online sales training.
He is also a motivational speaker, retail sales trainer, business makeover specialist, marketing.
- Twitter followers: 16,300
- GlobalData influencer score: 44
10) Graham Soult
Factlet #3: At least 86 former Woolworths properties – 11% – have been permanently divided up to accommodate more than one new occupant. Of those, most (60) have been divided into two, though one – Birmingham Small Heath – has been split seven ways. #woolies10 #cirencester pic.twitter.com/2uN6MXy2eV
— Graham Soult (@soult) December 18, 2018
Job title: Owner of CannyInsights.com and Cannysites.com
Soult is a retail consultant, blogger, writer and media commentator. He said he built his business around the things he loves: shops, high streets, and the web.
In addition to his companies, Soult also appears on television, radio and in the press, commenting on the retail issues of the day.
- Twitter followers: 11,900
- GlobalData influencer score: 44
Top ten trends
These are the top ten most talked about trends in retail by key influencers on Twitter over the last 90 days as tracked by GlobalData’s Influencer dashboard.
- Online retail
- Electronic Retailing
- Artificial Intelligence
- Digital Transformation
- Internet of Things
- Augmented Reality
Top ten most influential companies in retail technology
These are the top ten most influential companies in retail technology on Twitter over the last 90 days as tracked by GlobalData’s Influencer dashboard.
American retail chain of hypermarkets, discount stores and grocery stores. Headquartered in Bentonville, Arkansas, the company was founded by Sam Walton in 1962 and incorporated on October 31,1969.
- Twitter: @Walmart
- Twitter followers: 948,000
- Tweet count: 507
Alibaba group is a Chinese conglomerate specialising in e-commerce, retail, internet, AI and technology. It was founded in 1999 by Jack Ma, Joseph C. Tsai, Peng Lei, and Jianhang Jin.
- Twitter: @AlibabaTalk
- Twitter followers: 82,700
- Tweet count: 231
Nordstrom is an American chain of luxury department stores, also operating in Canada and Headquartered in Seattle, Washington. The company was founded in 1901 by Swedish American John W. Nordstrom and Carl F. Wallin.
- Twitter: @Nordstrom
- Twitter followers: 751,000
- Tweet count: 107
Nike is an American multinational corporation engages in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services. Nike is headquartered near Beaverton, Oregano and has been founded in 1964 by Bill Bowerman and Phil Knight.
- Twitter: @Nike
- Twitter followers: 7.67m
- Tweet count: 101
5) Sephora SA
Sephora is a Paris, France-based multinational chain of personal care and beauty stores founded in 1970. The company features nearly 300 brands, along with its own private labels. Offerings at Sephora include beauty products such as cosmetics, skincare, body, fragrance, nail colour and haircare.
- Twitter: @Sephora
- Twitter followers: 2.38m
- Tweet count: 90
6) J.C. Penney Company
J.C. Penney is an American department store chain with 864 locations in 49 US States and Puerto Rico. Apart from selling conventional merchandise, J.C. Penney stores also house several leased departments such as Sephora, auto centres, optical centres, jewellery repair etc.
The department store chain is headquartered in Plano, Texas and was founded in 1902 by James Cash Penney and William Henry McManus.
- Twitter: @jcpenney
- Twitter followers: 459,000
- Tweet count: 88
7) Whole Foods
Whole Foods Market is an American supermarket chain which sells products free from artificial colours, flavours, preservatives, sweeteners and hydrogenated fats.
It is the only USDA Certified Organic grocer in the US.
The company was founded in 1980 in Austin Texas by John Mackey, Renee Hardy-Lawson, Mark Skiles and Craig Weller.
- Twitter: @WholeFoods
- Twitter followers: 4.49m
- Tweet count: 86
Amazon is a multinational technology company focusing on e-commerce, cloud computing and artificial intelligence headquartered in Seattle, Washington.
Amazon is considered one of the Big Four of technology along with Apple, Alphabet and Facebook due to its market capitalisation, disruptive innovation, brand equity and hyper-competitive application process.
It was founded in July 1994 by Jeff Bezos and is currently the largest e-commerce marketplace in the world measured by revenue and market capitalization.
- Twitter: @Amazon
- Twitter followers: 2.91m
- Tweet count: 85
Sears, Roebuck and Company, also known as Sears is an American chain of department stores founded in 1893 by Richard Warren Sears and Alvah Curtis Roebuck.
The company headquartered in Illinois, US operates 506 locations across US, Mexico and Canada and offers products including clothing, footwear, bedding, furniture, jewellery, beauty products etc.
- Twitter: @sears
- Twitter followers: 209,000
- Tweet count: 83
Starbucks is an American coffee company and coffeehouse chain. It was founded in Seattle, Washington in 1971.
As of 2018, the company operates 28,218 locations worldwide.
Starbucks locations serve a variety of hot and cold drinks including coffee, teas, smoothies, as well as baked goods and sandwiches.
- Twitter: @Starbucks
- Twitter followers: 11.5m
- Tweet count: 79
GlobalData’s analysis is based around relevance, number of followers, connections, engagement and expert analysis.
The influencers are evaluated on a series of specific topic-related keywords that they have tweeted about in the last 90 days. More detailed daily analysis is available for GlobalData subscribers.