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Analysis

Chatbots in retail: nine companies using AI to improve customer experience

Chatbots in retail are enjoying a surge due to the omnipresence of messaging apps. Retail brands are using these platforms to bridge the gap between online and offline experiences. By leveraging the ability to build a chatbot on these platforms, brands are engaging with their customers in a more conversational setting. In doing so, they are not only able to deliver more accurate suggestions, but also offer them further opportunities, like exclusive access and previews that feel highly personalised. Which retail brands are using chatbots, and how?

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