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Moss Bros: Tailoring personalisation for e-commerce

The UK menswear sector is expected to reach £17.1bn by 2022, which can be partially attributed to companies offering more personalised experiences through their e-commerce channels. Retail Insight Network talks to Moss Bros head of e-commerce, Matthew Henton, about its recent partnership, with AI-powered omnichannel personalisation engine Dynamic Yield, to tailor its in-store experiences to online.


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