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Analysis

My Wardrobe HQ: The rental revolution fighting fast fashion

My Wardrobe HQ is the UK’s first fashion rental marketplace. It allows customers to affordably borrow and buy fashion by luxury brands, such as Chanel, Saint Laurent and Prada, from the wardrobes of peers, influencers and celebrities, such as Poppy and Chloe Delevingne, supporting the cause of fashion sustainability for both the environment and consumer spend. Retail Insight Network talks to My Wardrobe HQ co-founder, Tina Lake, to find out more.

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