21 Dec 2020

VR and AR in Consumer Goods: Regulatory Trends

Virtual reality (VR) remains unregulated, but standard fair use policies, copyright acts, trademark acts, and anti-dilution acts are being applied in the wake of disputes related to content ownership, intellectual…

18 Dec 2020

VR and AR in Consumer Goods: Macroeconomic Trends

Fast-moving consumer goods (FMCG) companies, retailers, and foodservice outlets have mostly been using augmented reality (AR) and virtual reality (VR) technology for marketing reasons. However, they also allow consumers to…

16 Dec 2020

VR and AR in Consumer Goods: Technology Trends

Augmented reality (AR) and virtual reality (VR) technologies have the ability to transform numerous industries, including fast-moving consumer goods (FMCG), retail, and foodservice by creating new ways of marketing to…