The Very Group capitalised on the continued shift to online in the run up to Christmas
The Very Group has finished 2020 on a high, with retail sales rising 25.2% in the seven weeks to 25…
08 Jan 2021
Advanced analytics and predicting market trends in FMCG
With that in mind, advanced analytics company Signals Analytics recently asked its customers, “If you could wave a magic wand, how would you use technology to make the planning process…
22 Dec 2020
VR and AR in Consumer Goods: Consumer Trends
The consumer goods industry is saturated by the variety of items present on the supermarket shelves. Competition is fierce among brands, and thus they need to find ways to stand…
21 Dec 2020
VR and AR in Consumer Goods: Regulatory Trends
Virtual reality (VR) remains unregulated, but standard fair use policies, copyright acts, trademark acts, and anti-dilution acts are being applied in the wake of disputes related to content ownership, intellectual…
18 Dec 2020
VR and AR in Consumer Goods: Macroeconomic Trends
Fast-moving consumer goods (FMCG) companies, retailers, and foodservice outlets have mostly been using augmented reality (AR) and virtual reality (VR) technology for marketing reasons. However, they also allow consumers to…
15 Dec 2020
Why future retail relies on secure systems: Axis Communications
A retail data breach as a result of a cyberattack is likely to be way down on the list of priorities for many retailers, particularly at a time when most…
23 Nov 2020
How smart predictive analytics is shaping product development
Predictive analytics is a hot topic in the fast-moving consumer goods industry (FMCG) and something that manufacturers and investors look for to determine which products will be successful. There are…