22 Dec 2020

VR and AR in Consumer Goods: Consumer Trends

The consumer goods industry is saturated by the variety of items present on the supermarket shelves. Competition is fierce among brands, and thus they need to find ways to stand…

21 Dec 2020

VR and AR in Consumer Goods: Regulatory Trends

Virtual reality (VR) remains unregulated, but standard fair use policies, copyright acts, trademark acts, and anti-dilution acts are being applied in the wake of disputes related to content ownership, intellectual…

18 Dec 2020

VR and AR in Consumer Goods: Macroeconomic Trends

Fast-moving consumer goods (FMCG) companies, retailers, and foodservice outlets have mostly been using augmented reality (AR) and virtual reality (VR) technology for marketing reasons. However, they also allow consumers to…