US convenience store chain 7-Eleven is offering a frictionless shopping experience to its customers by introducing new Mobile Checkout service.

The company initially tested the mobile self-checkout with employees at its Store Support Center and introduced the concept at select stores in Dallas last year.

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Customers can use the latest version of the 7-Eleven app to skip the checkout line and pay for their purchases at participating stores in New York City.

“Now with the Mobile Checkout feature, customers can control their entire 7-Eleven shopping experience.”

Consumers can scan the barcode on a product to add it to the cart, and then pay using any of the available payment methods, such as Apple Pay, Google Pay or a traditional debit or credit card.

Before leaving the store, they need to scan the QR code, which appears in the app following successful payment, at the confirmation station.

Some items, including financial services and age-verified products, such as alcohol, tobacco and lottery tickets will require cashier assistance.

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7-Eleven chief digital, information and marketing officer and executive vice president Gurmeet Singh said: “More people are on the go and looking for faster, easier ways to shop than ever before. 7-Eleven continues to redefine convenience with frictionless experiences like Mobile Checkout.

“Our customers use their smartphone for all kinds of activities that save them precious time. Now with the Mobile Checkout feature, customers can control their entire 7-Eleven shopping experience.

“Not only that, but customers can earn and redeem points on a variety of products when using Mobile Checkout.”

The convenience store chain has also integrated the service into its 7Rewards loyalty programme.

In April this year, 7-Eleven Philippines selected CleverTap’s customer lifecycle management platform for its chain of stores.