Maternity apparel retailer A Pea in the Pod has opened new concept stores in Chicago and New York City ahead of the holiday shopping season.

The move marks the company’s return as an omnichannel retailer. Previously, A Pea in the Pod closed all its retail locations before the pandemic.

A Pea in the Pod and Motherhood Maternity executive vice-president Marla Ryan said: “Prior to the pandemic all our retail locations were closed, and since then, we’ve been focusing our efforts on offering moms and expecting moms-to-be a robust digital shopping experience that’s accessible and convenient.

“However, we understand we have a unique customer who appreciates the opportunity to shop and try-on clothing in person, as her body changes throughout pregnancy and post-partum.”

The Chicago store is located at 1723 N. Daman Avenue, while the New York City location is situated at 1042 Lexington Avenue.

Both the stores will be open seven days a week and feature the latest collection of luxury maternity and nursing wears from several brands. They will also have popular offerings from sister brand Motherhood Maternity.

Ryan added: “We will continue to listen and learn from our customers as we explore additional store locations in collaboration with Leap’s retail platform, who has helped us bring our digital brand to life quickly in physical stores allowing us to be an omnichannel retailer again.

“It’s important to select the right locations where our customers want to shop with us as we continue building our motherhood community.”