Officials from Amorepacific and AS Watson during MoU signing ceremony. Credit: AS Watson Group.

Health and beauty retailer AS Watson has signed a memorandum of understanding (MoU) with South Korea-based beauty company Amorepacific.

The partnership will help Amorepacific expand its brand reach while providing additional skincare options for customers.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

Through the agreement, the two companies will be able to launch more derma and premium skincare brands, such as illiyoon and Aestura, to AS Watson’s customers in Asia and Europe.

It will also help Amorepacific respond to the increasingly diverse needs of customers in the beauty industry.

AS Watson currently has more than 16,100 stores under 12 retail brands in 28 markets.

See Also:

Watsons give customers access to Amorepacific’s haircare brands, such as RYO and Mise-En-Scene, and its beauty brands, such as Etude and Innisfree.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

AS Watson Asia and Europe CEO Malina Ngai said: “Our strategic partnership with Amorepacific Group started in 2019 and we’re excited to take it to the next level. K-beauty products are globally lauded for their use of creative ingredients combined with science-backed formulas. We have observed that K-beauty is widely searchedand we continue to see steady increase in demand not only in Asia but also in Europe.

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture.”