Sweaty Betty’s new website offers the full brand experience on multi-channel devices. Credit: Tryzens.

British activewear brand Sweaty Betty has launched a faster and more responsive website that offers the full brand experience on multi-channel devices.

The website provides an enhanced user experience incorporating Salesforce Commerce Cloud, and offers a faster shopping experience globally.

Go deeper with GlobalData

Premium Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

The site also offers a new wish list function, editorial content with educational guides, a shoppable Instagram, and an enhanced lookbook feature.

Sweaty Betty CEO Simon Hill-Norton said: “When Tamara and I founded Sweaty Betty 20 years ago, our clear mission was to empower women through fitness and beyond.

“We launched our first website in 2000 to provide an omnichannel customer experience alongside our stores.

‘Our customer now uses mobile devices in so many areas of her life, so this upgrade of our site comes at a critical time.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

“So many of our customers are busy women leading active lifestyles, therefore, we wanted to create a seamless online shopping experience with elevated product imagery and enhanced video.”

“We wanted to create a seamless online shopping experience with elevated product imagery and enhanced video.”

The digital flagship features 60 shops from London to San Francisco, in addition to concessions in Nordstrom, Selfridges, Harrods, and Bloomingdales.

Sweaty Betty has selected London-based systems integrator and service provider, Tryzens, as its digital commerce delivery partner.

Tryzens CEO Andy Burton said: “Sweaty Betty is the epitome of a great British success story, offering high-quality, stylish and practical clothing that is sought after and adored by its loyal and growing customer base.

“The passion and focus of this talented team has turned it into an international retail business where design, style and function are tailored to meet the needs of their discerning customer through groundbreaking products for active, health-conscious young women.”