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November 21, 2019updated 23 Dec 2019 9:24am

Adidas and eyecandylab pilot AR retail experience in Paris store

Sportswear retailer Adidas and technology start-up eyecandylab and have partnered to pilot an augmented reality (AR) retail experience during the 2019 holiday shopping season.

Sportswear retailer Adidas and technology start-up eyecandylab and have partnered to pilot an augmented reality (AR) retail experience during the 2019 holiday shopping season.

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The pilot project has been launched at the Adidas flagship store in Champs Elysees, Paris.

eyecandylab, in collaboration with Adidas and the French creative agency MONOCHROME, has developed an app called ‘For the Oceans.’

The partnership uses the existing digital video screens in the store to increase awareness of sustainably manufactured Adidas products, such as its use of recycled ocean plastic waste.

eyecandylab CEO Robin Sho Moser said: “Through our cooperation with Adidas, we again demonstrate how AR is disrupting a wide range of areas and how our technology plays a key role. AR is very effective as a medium for storytelling because it completely integrates the user.

“Our project not only serves to position Adidas as an innovator but also highlights the company’s environmental and sustainability activities. These are two important aspects that come together.”

To discover the AR retail experience, customers can install the Adidas app and use a smartphone in front of the project screen. Customers will find themselves in an ‘AR Ocean World’ and understand the effects of consumption and plastic usage on Earth.

This move is a part of the retailer’s Platform A initiative.

Adidas innovation and trends senior manager Florian Fiedler said: “It is important to us to make the innovations of our brand a tangible experience for our customers.

“Therefore, we always try to find interesting options on how to present our brand in a way that is relevant to our customers. This is proven once again through the cooperation with eyecandylab and the resulting use of Augmented Reality.”

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Walmart: Going Beyond Company Disclosures

Walmart has rounded out its fiscal year with a strong set of numbers that show it has taken supply chain disruption, rising costs, heavy inflation, and various other problems in its stride. There is comfortable growth on both the top and bottom lines, which is extremely respectable given tough prior year comparatives. Walmart hiring is slowing down as compared to hiring in the months of April and March in 2022. Walmart posted close to 40,000 vacancies in March and 30,000 in April, which has gone below 10,000 in June 2022. Walmart Company Filings has most of the mentions related to the ESG and COVID-19 themes in 2021. ESG has more than 300 mentions in the company’s 2021 filings which indicates the rising focus on ESG-related issues. Our report on Walmart: Going Beyond Company Disclosures, demonstrates GlobalData Explorer’s ability to:  
  • Track and monitor a company’s movements through alternative indicators to gain insights into the strategy before it is disclosed by the company
  • Gain insight into a company’s capital deployment strategy, by assessing historical deal volumes and specific transactions executed by the company, in addition to identifying sectors of focus
  • Go beyond basic financial information, to access key industry-relevant indicators for a company and how these have progressed over time
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by GlobalData
Enter your details here to receive your free Report.