adidas’ Melrose and Originals DTLA stores in Los Angeles. Credit: ©2024 adidas.

Sports apparel brand adidas has expanded its retail presence in the US with the opening of two new flagship stores in Los Angeles, California. 

The Melrose store in West Hollywood and the Originals Downtown Los Angeles (DTLA) store reflect the brand’s commitment to creativity, inclusion and sustainability. 

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The 5,390ft² Melrose store has been designed by adidas’ in-house creative team. 

The store, which opened on 11 August 2024, offers collections from Y-3, Stella McCartney and adidas Originals, along with performance products tailored to local customers. 

The layout includes two rooms and The Lab, which showcases the brand’s stories and collaborations.  

The brand believes that this design represents the future of retail experience. The Melrose store is positioned to a destination for brand storytelling and customer engagement. 

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adidas’ Originals DTLA store spans two levels and is designed to function as a community hub.  

Opened on 12 September 2024, it will host workshops, events and collaborations with local artists. 

Both stores aim to elevate the retail experience, foster inclusivity and engage with the diverse communities of Los Angeles.  

adidas North America president John Miller said: “Los Angeles is a centre for culture and a global destination for sports, arts and entertainment. The city inspires our brand to innovate and create products that connect with the diverse lifestyles of our consumers. 

“The new flagship stores reflect our deep commitment to the city and its dynamic communities, blending creativity, performance and sustainability to offer products and experiences that resonate with the culture of Los Angeles.” 

In August 2024, adidas announced a 10% increase in currency-neutral revenues for the first half of the fiscal year 2024, compared to the same period of FY23.