Culture Kings, an Australian streetwear lifestyle brand under aka Brands, has unveiled its first flagship store in the US on 5 November.
The new store is located at The Forum Shops at Caesars, a Simon Property in Las Vegas, Nevada.
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The 14,000ft² retail space offers more than 2,000 apparel, headwear and footwear styles, gamified activations, and exclusive capsule collections.
The store features more than 18 Culture Kings-exclusively designed international brands such as Carré, GOAT Crew, Saint Morta, and more.
In addition, the store has a recording studio, a 75ft hat wall, a Secret Room housing streetwear market popular items, and in-store activations.
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Culture Kings CEO and co-founder Simon Beard said: “It has always been my vision to launch stores in the US, and there is no better city than Las Vegas.
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By GlobalData“The Culture Kings Las Vegas flagship store captures our signature ‘retailtainment’ ethos and enables us to share the ultimate Culture Kings brand experience with our American audience. I’m confident that this one-of-a-kind retail concept will drive growth in-store and online and will accelerate our brand awareness in the US.”
The opening comes after aka Brands signed a lease with the intent to open its first US Culture Kings flagship store in March this year.
Acquired by aka Brands in March 2021, Culture Kings operates a network of nine retail stores across Australia, the US and New Zealand.
aka Brands CEO Jill Ramsey said: “Consumers are interacting with brands on a different level, and Culture Kings is transforming traditional retail into an unforgettable, immersive experience that can’t be replicated. I’m excited to watch the brand take off in the US and globally.”
