1. News
April 3, 2019

Albert Heijn to buy online start-up FoodFirst Network

Dutch supermarket chain Albert Heijn has reached an agreement to acquire local online start-up FoodFirst Network (FFN) for an undisclosed amount.

Dutch supermarket chain Albert Heijn has reached an agreement to acquire local online start-up FoodFirst Network (FFN) for an undisclosed amount.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

The deal, according to the company, is part of its plans to “put nutrition and health more at the centre of its offerings.”

FFN offers subscription-based services, such as advice and tips from experts on nutrition, health, exercise and relaxation through videos, a digital magazine and newsletters.

Albert Heijn CEO Marit van Egmond said: “We want to be the supermarket that helps customers with a healthier lifestyle. All the ingredients for a better life for everyone – FFN fits perfectly with this ambition.

“The platform and the knowledge that we acquire is relevant for our customers and for us as a company. I am looking forward to working with the FFN team.”

“Together we can further fulfil our role in the Netherlands with regard to health. The platform and the knowledge that we acquire is relevant for our customers and for us as a company. I am looking forward to working with the FFN team.”

The transaction, which is currently subject to various customary conditions, is expected to be completed in the second quarter of this year.

FFF will operate as an independent organisation within Albert Heijn , following the completion of the deal.

Albert Heijn opened its first self-service supermarket in 1952 and currently operates 887 stores in the Netherlands and 42 stores in Belgium. It also opened its first checkout-free stores in a bid to offer customers faster shopping experiences, in September last year.

The stores allow customers to make payments at the shelf with a ‘tap to go’ card or using an app on their Android phone. The purchase price is automatically debited from the customer’s account within 10 minutes of the transaction.

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.