US-based grocery retailer Albertsons Companies has signed an agreement to introduce a same-day delivery service, in partnership with on-demand grocery delivery service provider Instacart.
Through the partnership, Albertsons Companies aims to increase customer convenience.
Once the platform is ready, Instacart customers will be able to choose from Albertsons Companies banner stores to get groceries delivered to their homes.
Albertsons Companies chief marketing and merchandising officer Shane Sampson said: “Instacart’s extensive delivery network, combined with Albertsons Companies’ existing home delivery services and established, robust e-commerce offering, creates a fantastic customer proposition.
“Customers can shop how, when and where they choose, with the convenient option of quick delivery straight to their doorsteps.”
Pursuant to the agreement, Instacart’s is expected to start delivering items from more than 1,800 of Albertsons Companies’ stores across the country by mid-2018.
Earlier this year, Albertsons Companies started rolling out same-day delivery and Drive-up & Go, in addition to acquiring meal kit company Plated.
Instacart founder and CEO Apoorva Mehta said: “We couldn’t be more excited to work with the company’s legendary brands from coast-to-coast to offer customers a new convenient, time-saving option for shopping at their neighbourhood store.”
Operating stores across 35 states and the District of Columbia, the company has 20 banners, including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen and Carrs.