Supermarket chain Aldi France has partnered with Near Intelligence (Near) and independent media agency CoSpirit Media to enhance its personalised marketing.

Near, which offers privacy-led data intelligence on people and places, will deliver data solutions to improve traffic for ALDI France’s online catalogue.

The retailer will create Dynamic Creative Optimisation (DCO) campaigns that automatically generate and display real-time advertisements across its stores in the country.

According to Near, the DCO personalises advertisements based on customers’ consensual data, including location, browsing history and demographics.

ALDI strategy and media buying manager Mathilde Papin Girardeau said: “We’re delighted with our collaboration with Near. As a food retailer, catalogue digitalisation is a very important challenge for us. Near enables us to transpose the paper experience to digital use.

“Performance has exceeded our expectations, enabling us to address qualified contacts thanks to systematic geolocation of printouts.”

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By GlobalData

The tripartite partnership aligns with Near’s commitment to help retailers improve visitation share and loyalty using actionable intelligence.

Near CEO Anil Mathews said: “Data-driven intelligence empowers businesses to connect with their customers in meaningful ways. We are thrilled to partner with ALDI France and CoSpirit Media to deliver personalised and dynamic advertising campaigns that will drive engagement among new and existing customers.”

ALDI operates a network of more than 10,000 stores globally in more than ten countries.

In France, the retailer operates 1,300 stores.

Earlier last month, ALDI revealed plans to open five new stores across the UK in the coming weeks.