Global online retail major Amazon has re-branded its Amazon Now grocery delivery service to Prime Now in India.
The company is also offering a two-hour express delivery service for its Prime members.
The service is currently available from 6am to midnight in four Indian cities – Mumbai, Hyderabad, Delhi, and Bengaluru. Customers can place their orders as late as 10pm, which would be delivered at midnight.
Prime members can now gain access to an assortment of 10,000 products across various categories, including fresh produce, grocery and home kitchen items.
Earlier this year, the retailer had announced 15 new fulfilment centres to support its grocery delivery service. These centres are equipped with temperature-controlled zones to store and deliver fruits, vegetables, dairy, and frozen products.
According to Prime Now head Siddharth Nambiar, the concept will offer products from its third-party partners.
The products delivered by Amazon’s supply chain are available under the Now category.
Some electronic products such as speakers, headphones and smartphones are eligible for two-hour delivery under Prime Now.
This move comes as the online retailer is launching out its food retailing business across the country.
Amazon Retail sells food products and is currently a seller on Amazon pantry, a facility that was launched on Amazon.in.
The online retailer had tested its food retail business in Pune earlier this year, reported Economic Times.
Amazon India grocery category management director Sameer Khetarpal was quoted by the financial daily as saying: “The food retail business is doing well in Pune. Amazon Retail’s products are still not available on Prime Now.”