1. News
March 6, 2018

Anthropologie partners with Nordstrom to launch new products

US-based lifestyle brand Anthropologie have partnered with retail store Nordstrom, to launch more than 200 items at selected stores and the retailers website.

US-based lifestyle brand Anthropologie have partnered with retail store Nordstrom to launch more than 200 items at selected stores and the retailers website.

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.

From 19 March, Anthropologie will be retailing a wide selection of its Home range products, including kitchen, dining, room décor, stationery, hardware and bed and bath textiles.

Nordstrom executive vice-president and general merchandise manager Gemma Lionello said: “We are thrilled to be launching the best of Anthropologie Home into 15 Nordstrom stores and on Nordstrom.com.

“Home is a category we continue to evolve and being Anthropologie’s partner will allow us to introduce a dynamic home product with a regular cadence.”

“Home is a category we continue to evolve and being Anthropologie’s partner will allow us to introduce a dynamic home product with a regular cadence. We look forward to providing our customers with another way to shop one of their favourite home brands.”

Established in 1992, Anthropologie is an omnichannel lifestyle brand and operates 226 retail stores in the US, Canada and Europe, as well as a catalogue and website.

Anthropologie home, garden and Europe president Andrew Carnie said: “Anthropologie Home has evolved significantly over the past several years, becoming a sought-after design resource for every room of the home. We are thrilled to take this important next step with Nordstrom as our partner in the US.

“We look forward to sharing our unique voice in a home with their customers in a meaningful and engaging way.”

 

Free Report
img

Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
Enter your details here to receive your free Report.