The second Asda Express store is located in Tottenham Hale, London. Credit: © Asda.

British supermarket chain Asda has opened its second Asda Express convenience store and announced plans to open 300 more stores by the end of 2026.

The new Express concept store is part of a residential development in Tottenham Hale, North London.

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The announcement comes as sales in convenience stores are forecast to increase by 13% to more than £50bn by 2027.

Each Asda Express store will sell around 3,000 products, including a comprehensive range of fresh groceries, products from Asda’s premium Extra Special range and a selection of beers, wines and spirits.

The stores will offer a range of hot and cold ‘food for now’ options from Asda and its partner brands, as well as ‘food for later’ choices.

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Selected stores will also provide Asda’s ‘toyou’ parcel collection and return services and delivery services through Uber Eats.

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In addition, the stores will offer essential items such as milk and bread, ‘grab-and-go’ meals and fresh ingredients.

According to Asda, the expansion of its Express concept is part of its long-term growth strategy to become the UK’s second largest supermarket chain.

The rollout is expected to create 10,000 convenience store jobs over the next four years.

Asda co-owner Mohsin Issa said: “A key part of our growth strategy is to provide customers with more opportunities to shop at Asda closer to where they live or work.

“With more than three-quarters of the UK population visiting a convenience store in the last 12 months, the potential for growth in this market is significant.

“Our ambition is to become the convenience destination of choice by providing shoppers great value and a comprehensive and convenient range of products and services under one roof.”

Last month, Asda opened its first standalone Asda Express convenience store at Sutton Coldfield, West Midlands.