British supermarket retailer Asda has partnered with Foodmaestro platform to launch a personalised online nutritional search aid service across its Online Groceries.

The service will assist customers with complex dietary and lifestyle needs to find food based on their requirements.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Related Company Profiles

View all

It is equipped with custom filters, which will enable customers to filter products identified as matching their diet, lifestyle or nutritional choices.

Asda online grocery senior director Phil Wilkinson said: “At Asda, we are constantly striving to make shopping more personal and relevant for our customers.

“Our partnership with Foodmaestro will help us deliver an even better shopping experience for customers with specific dietary and nutritional requirements in their household.”

“Our partnership with Foodmaestro will help us deliver an even better shopping experience for customers with specific dietary and nutritional requirements.”

The service will also allow customers to filter their search by matching a range of food allergens and intolerances, including nuts, gluten and lactose, as well as vegetarian, vegan, halal, and kosher diets and lifestyles.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

It also provides a new option to sort the available results by sugar, salt, carbohydrates and fat.

Foodmaestro CEO Jaed Khan said: “Partnering with Asda to aid shoppers and enhance their digital experience is just another step in making shopping easier and more rewarding. We are extremely excited to be recognised by Asda as their chosen partner.”

The service is currently available across the Asda Groceries site and its latest versions of apps. Foodmaestro provides data for the service while Nielsen Brandbank delivers the data to Asda using their Extended Attributes service.