US-based furniture manufacturer and retailer Ashley Furniture Industries has selected Salesforce Commerce Cloud and Service Cloud to deliver more intelligent and personalised shopping experience to its shoppers.
Ashley has more than 750 retail locations worldwide and offers its products to 6,000 retail partners in 123 countries.
Salesforce Commerce Cloud will enable Ashley to send clients unique content, campaigns and offers based on consumers’ browsing history and purchase patterns.
Ashley Furniture chief information officer and chief digital officer Chris Wantlin said: “Innovation and the desire to continuously improve have been at the foundation of Ashley’s success for more than 70 years.
“That’s why we’re undergoing a complete digital transformation with Salesforce. We’re moving to one unified platform for customer engagement to ensure every customer has an exceptional experience with our brand.”
By using Service Cloud, Ashley’s customer service agents will get a complete omnichannel view of every customer.
Ashley expects that its shoppers will receive a connected experience across every channel and touchpoint with its new initiative.
Salesforce retail industry solutions senior vice-president Shelley Bransten said: “As shoppers become more sophisticated and new channels emerge, their expectations continue to rise.
“Today, shoppers expect frictionless experiences with retailers. By connecting its e-commerce and customer service on Salesforce, Ashley is addressing the needs of today’s connected shopper, ensuring they’re able to delight shoppers at every step in their journey.”