BERSHKA will deploy 3DLOOK’s virtual fitting room YourFit on its website. Credit: Vladimka production via Shutterstock.com.

Spanish clothing company Inditex’s brand BERSHKA has partnered with artificial intelligence (AI)-powered 3D body measuring solution provider 3DLOOK to improve the customer purchasing experience.

BERSHKA’s website will feature 3DLOOK’s virtual fitting room YourFit, which offers accurate size and fit recommendations and the opportunity for a virtual try-on.

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Shoppers are able to select an item and click on a “See how it fits me” widget through the AI-powered technology. They will then be voice-guided in real time through a simple camera-based flow.

YourFit’s 3D mapping technology and size recommendation solution will use front and side photos of customers and instantly provide the best-fitting sizes.

The photorealistic virtual try-on technology reduces garment return rates by 6% on average, and boosts conversions and sales.

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This technology also offers customers interactive shopping experiences.

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BERSHKA e-commerce department stated: “We want to provide the very best customer journey available, which requires removing the inconvenience of returning goods that don’t fit quite right and providing the interactive experience young shoppers desire today.

“We selected 3DLOOK due to its track record of delivering results for leading fashion brands, and — given the team’s willingness to go above and beyond to assist us during the setup — we’re confident this partnership will help us to achieve our goals.”

In October 2023, multinational retail corporation Walmart teamed up with beauty and fashion technology provider Perfect to offer a virtual “try-on” experience for make-up products.