Shoppers in the UK are set to spend £10.4bn on Black Friday with the vast majority going online, according to GlobalData.

Retail Insight Network’s parent business intelligence company warns that this is a trend which will increase pressure on high street retailers.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

GlobalData has revealed details of its monthly survey of 2,000 UK shoppers which included questions about their Black Friday spending plans. It shows that 40% of shoppers intend to buy discounted or promoted products over the Black Friday period.

GlobalData retail analyst Zoe Mills said: “With 69% of Black Friday shoppers surveyed stating that they intend to make their Black Friday purchases online, the extended period will allow retailers to maintain delivery timelines and manage traffic to online stores.”

Electricals is the most popular category with 53.1% of Black Friday shoppers stating they intend to purchase an electrical item.

Some 73% of those that intend to purchase an electrical product stated that they intend to do so online.

Mills said: “Online pureplays such as ASOS, and Gymshark are encouraging consumers to move online to get a discount, particularly as some of the major multichannel retailers continue to avoid the event. Clothing and footwear retailers must be prepared for a higher volume of returns as consumers use the sale opportunity to try new items.”