1. Uncategorised
November 22, 2018updated 24 Dec 2021 5:53am

Black Friday: Four out of ten UK consumers intend to buy promoted products

Shoppers in the UK are set to spend £10.4bn on Black Friday with the vast majority going online, according to GlobalData.

By Dominic Ponsford

Shoppers in the UK are set to spend £10.4bn on Black Friday with the vast majority going online, according to GlobalData.

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.

Retail Insight Network’s parent business intelligence company warns that this is a trend which will increase pressure on high street retailers.

GlobalData has revealed details of its monthly survey of 2,000 UK shoppers which included questions about their Black Friday spending plans. It shows that 40% of shoppers intend to buy discounted or promoted products over the Black Friday period.

GlobalData retail analyst Zoe Mills said: “With 69% of Black Friday shoppers surveyed stating that they intend to make their Black Friday purchases online, the extended period will allow retailers to maintain delivery timelines and manage traffic to online stores.”

Electricals is the most popular category with 53.1% of Black Friday shoppers stating they intend to purchase an electrical item.

Some 73% of those that intend to purchase an electrical product stated that they intend to do so online.

Mills said: “Online pureplays such as ASOS, boohoo.com and Gymshark are encouraging consumers to move online to get a discount, particularly as some of the major multichannel retailers continue to avoid the event. Clothing and footwear retailers must be prepared for a higher volume of returns as consumers use the sale opportunity to try new items.”

Free Report
img

What are the key consumer trends driving FMCG in 2022?

The consumer landscape has permanently changed since the COVID-19 pandemic began, prompting trends to emerge or accelerate, causing subsequent macro-economic shifts. In order to stay relevant, Consumer Packaged Goods companies must stay abreast of these developments. It is here that GlobalData can offer valuable assistance. Download GlobalData’s Trendsights: Trends to Watch in 2022 report to:
  • Gain insight into the 12 most important trends across the FMCG value chain
  • See the consumer survey data that underpins these insights
  • Learn what early-movers are already doing in terms of NPD and product marketing
Take a look at this report to give yourself the best standing in this developing market.
by GlobalData
Enter your details here to receive your free Report.