1. News
July 8, 2021

Bloomingdale’s to open downsized store concept in Virginia

The store will be equipped with new technology-enabled features to improve customer experience.

US-based luxury department store chain Bloomingdale’s is due to open its first smaller store concept in Fairfax, Virginia, on 26 August.

Named Bloomie’s, the store occupies around 22,000ft² of floor space and is located in the Mosaic District shopping centre.

Bloomingdale’s CEO Tony Spring said: “Bloomie’s has always been a term of affection from our loyal customers.

“Our new Bloomie’s store will deliver everything they love about Bloomingdale’s in a highly edited, convenient and unexpected way.

“We’ve been part of the Washington DC metro area community for decades, and we are excited to welcome new and long-time customers to Bloomie’s to be the first to shop this fresh and casual experience.”

Bloomie’s will offer a selection of apparel, including contemporary and advanced ready-to-wear, denim, active, intimates and footwear, as well as handbags, beauty products, accessories and fine jewellery for both men and women.

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The store will feature a branch of Colada Shop, a local DC restaurant that serves a full menu of cocktails, coffee and Cuban cuisine.

Colada Shop CEO and co-founder Daniella Senior said: “My team and I are incredibly excited to become part of one of the [Washington metro area’s] most innovative retail and entertainment communities.

“Not only are we energised to bring the Caribbean way of life to Virginia, but we are also honoured to be side-by-side with our partners at Bloomie’s and committed to creating the most vibrant and sophisticated experiences for our guests.”

Bloomie’s will offer easy returns for purchases made from any channel through its returns dropbox and the option to buy online and pickup orders in-store or from the kerbside.

The store will also offer personalisation, customisation and alteration services.

A division of Macy’s, Bloomingdale’s currently operates 33 stores and 21 outlet shops in the US.

In May, Macy’s reported a 62.5% increase in comparable sales on an owned basis for the first quarter of the year compared to a year earlier.