Bluecore, an AI-driven retail platform, has collaborated with Magento Commerce to provide retailers with enhanced opportunities to interact with their customers through customised communications deployed from Magento platform.

The individualised communication will be available in Magento Marketplace.

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Magento’s portfolio of open, Cloud-based omnichannel solutions such as in-store, retail associate and order management will enable merchants to combine digital and physical shopping experiences.

Bluecore plans to complement Magento platform’s existing technology by introducing new and relevant opportunities for customer interactions and streamlined approach to driving more sales and more repeat purchases.

The partnership will allow retailers to develop targeted audience segments and campaigns based on customer behaviours and live product data, with regard to prices, product and category affinities.

“Magento is an ideal partner for Bluecore, as their platform addresses a number of evolving retail needs and caters to retailers who are already committed to customer-centric experiences.”

It will also allow merchants to build targeted audience segments and campaigns, based on customer behaviours and live product data.

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Additionally, Bluecore will power trigger messaging in response to common e-commerce retail events, such as product price drops, pending customer churn and abandoned site searches.

Bluecore CEO Fayez Mohamood said: “Magento is an ideal partner for Bluecore, as their platform addresses a number of evolving retail needs and caters to retailers who are already committed to customer-centric experiences.

“This collaboration will help Magento merchants to drive more revenue through product catalogue based personalisation. This pairing will set a new industry standard for marketing in retail.”

Bluecore’s solution prioritises fast and easy implementation with simple integrations and minimal development work, as well as an intuitive user experience for retail and e-commerce marketers.