Italian fashion brand Boggi Milano has partnered with omnichannel solutions provider XY Retail to advance its unified commerce capabilities.  

The partnership is part of the brand’s omnichannel transformation process.  

The collaboration is set to revolutionise Boggi Milano’s retail strategy by combining its online and offline channels, offering a unified customer journey across its global network of 218 stores in 40 countries. 

The adoption of XY Retail’s platform will enable the brand to implement a fully functional mobile Point of Sale (POS) system, facilitating easy upgrades and expansion into new regions.  

The platform’s microservices architecture ensures that Boggi Milano can rapidly and easily integrate new features and functionalities to enhance customer service and streamline operations. 

XY Retail’s technology expedites the brand’s ambition for global expansion with tools, such as multi-language support, payment virtualisation and compliance, for easy market entry.  

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By GlobalData

The advanced mobile POS system will empower in-store teams to deliver exceptional customer service and personalised shopping experiences, re-inforcing the brand’s premium market position. 

Boggi Milano CIO Marco Benasedo said: “Choosing XY Retail aligns perfectly with Boggi Milano’s vision of providing a seamless and sophisticated shopping experience. Their comprehensive platform allows us to manage our operations more efficiently and cater to our customers’ evolving needs. 

“We are particularly excited about the possibilities that a fully functional mobile POS will bring to our stores, enhancing our ability to offer personalised services to our clients.”