US-based sustainable home goods retailer Boll & Branch has secured a $100m strategic investment from the Flagship Buyout Fund of consumer-focused private equity firm L Catterton .

The retailer will use the funds to support the growth of its direct-to-consumer business and expand its retail and wholesale businesses.

Boll & Branch offers a range of direct-to-consumer home bedding brands in the US.

Boll & Branch founder and CEO Scott Tannen said: “We have grown quickly since our launch in 2014 and are thrilled to welcome L Catterton to the Boll & Branch family. L Catterton brings unmatched experience in direct-to-consumer retail and home goods and is the ultimate value-added partner.

“Every set of Boll & Branch sheets we sell triggers a chain of goodness, which directly impacts tens of thousands of farmers and factory workers worldwide.

“Our success is proof that a focus on sustainability and positive social impact can go hand-in-hand with a high-growth, profitable business.”

The retailer also expects the funds to help it grow its sales channels and expand its home goods portfolio into new and adjacent categories.

Together with the current leadership team, Boll & Branch founders Scott and Missy Tannen will continue to operate the business from its headquarters in Summit, New Jersey.

L Catterton Flagship Buyout Fund managing partner Nik Thukral said: “Boll & Branch’s approach capitalises on several compelling trends including the emergence of authentic, pure, and chemical-free products that can be traced back to their origin, as well as consumers’ heightened focus on healthy living.

“We are delighted to partner with Scott, Missy, and Boll & Branch’s passionate team to grow the brand.”

L Catterton has been investing in various consumer brands worldwide, including Peloton, Elemis , Mizzen+Main, Nutrafol , Restoration Hardware , Rhone , ThirdLove, and Tula.

In July 2018, L Catterton Asia partnered with JD.com to invest $175m in online luxury fashion retailer Secoo Holding .