Infant food producer Bubs Australia has signed a direct international supply agreement with Chinese e-commerce company JD.com International.
The agreement will see Bubs’ entire range of infant formula, baby food and cereals, as well as the group’s line of CapriLac goat milk powder sold on JD.com.
Claimed to be the largest retailer in China according to revenue, JD.com had more than 266 million annual active users as of 30 September last year.
Bubs Australia chief executive officer Nicholas Simms said: “Product quality and provenance are critical factors in serving the Chinese market, where goat milk-based products continue to experience strong growth.
“Now, as Australia’s largest producer of goat dairy products with a pathway to becoming Australia’s only vertically integrated producer of goat milk formula, Bubs Australia is uniquely placed to broaden its appeal to the Chinese market.
“Bubs Goat Milk Infant Formula, Bubs Organic Baby Food pouches and cereals, as well as CapriLac goat milk powder, will be sold on JD.com’s e-commerce platform following Chinese New Year holiday celebrations.”
The deal will see JD.com open its first Australian business office in Melbourne later this month, stocking Bubs Australia’s products and accelerating the growth of other authentic Australian brands.
JD.com currently operate seven fulfilment centres and 405 warehouses covering 2,830 counties and districts across China.