1. News
February 22, 2018

Bubs Australia signs supply agreement with China’s JD.com

Infant food producer Bubs Australia has signed a direct international supply agreement with Chinese e-commerce company JD.com International.

Infant food producer Bubs Australia has signed a direct international supply agreement with Chinese e-commerce company JD.com International.

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The agreement will see Bubs’ entire range of infant formula, baby food and cereals, as well as the group’s line of CapriLac goat milk powder sold on JD.com.

Claimed to be the largest retailer in China according to revenue, JD.com had more than 266 million annual active users as of 30 September last year.

“Bubs Australia is uniquely placed to broaden its appeal to the Chinese market.”

Bubs Australia chief executive officer Nicholas Simms said: “Product quality and provenance are critical factors in serving the Chinese market, where goat milk-based products continue to experience strong growth.

“Now, as Australia’s largest producer of goat dairy products with a pathway to becoming Australia’s only vertically integrated producer of goat milk formula, Bubs Australia is uniquely placed to broaden its appeal to the Chinese market.

“Bubs Goat Milk Infant Formula, Bubs Organic Baby Food pouches and cereals, as well as CapriLac goat milk powder, will be sold on JD.com’s e-commerce platform following Chinese New Year holiday celebrations.”

The deal will see JD.com open its first Australian business office in Melbourne later this month, stocking Bubs Australia’s products and accelerating the growth of other authentic Australian brands.

JD.com currently operate seven fulfilment centres and 405 warehouses covering 2,830 counties and districts across China.

Free Whitepaper
img

What is the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry?

While wanting to protect the country from being overwhelmed by Omicron, China’s adherence to a Zero-COVID policy is resulting in a significant economic downturn. COVID outbreaks in Shanghai, Beijing and many other Chinese cities will impact 2022’s economic growth as consumers and businesses experience rolling lockdowns, leading to a slowdown in domestic and international supply chains. China’s Zero-COVID policy is having a demonstrable impact on consumer-facing industries. Access GlobalData’s new whitepaper, China in 2022: the impact of China’s Zero-COVID lockdowns on economic activity, consumer goods and the foodservice industry, to examine the current situation in Shanghai and other cities in China, to better understand the worst-affected industry sectors, foodservice in particular, and to explore potential growth opportunities as China recovers. The white paper covers:
  • Which multinational companies have been affected?
  • What is the effect of lockdowns on foodservice?
  • What is the effect of lockdowns on Chinese ports?
  • Spotlight on Shanghai: what is the situation there?
  • How have Chinese consumers reacted?
  • How might the Chinese government react?
  • What are the potential growth opportunities?
by GlobalData
Enter your details here to receive your free Whitepaper.