British brand Burberry has decided to stop destroying unsaleable products as part of its five-year responsibility agenda.
The company is following a reuse, repair, donate and recycle policy for its unsaleable products and will continue to expand these in a move to tackle the causes of waste.
Burberry CEO Marco Gobbetti said: “Modern luxury means being socially and environmentally responsible. This belief is core to us at Burberry and key to our long-term success.
“We are committed to applying the same creativity to all parts of Burberry as we do to our products.”
The fashion brand has also confirmed that it will begin to phase out existing real-fur products such as Riccardo Tisci’s debut collection, which will be launched later this month.
Burberry previously restricted the use of real fur to rabbit, fox, mink and Asiatic racoon, but it will now also ban fur from these animals.
The company will only dispose of damaged, defective or expired beauty products where recycling is not an option, as well as explore methods of recycling or reusing products within the regulatory constraints.
The company launched its responsibility agenda to 2022 last year, which focuses on driving positive change through 100% of Burberry’s products, as well as make the company carbon neutral and revalue waste.