American fashion retailer Calvin Klein has partnered with Amazon Fashion to open pop-up shops in New York City and Los Angeles.
The CALVIN KLEIN X Amazon Fashion holiday retail experience will be available until the end of next month.
The partnership also includes an online Calvin Klein brand store on the Amazon website.
CALVIN KLEIN UNDERWEAR head Cheryl Abel-Hodges said: “It is our goal to deliver an immersive and content-driven shopping environment to the consumer, and we are thrilled to introduce this experience to CALVIN KLEIN and Amazon shoppers, both online and offline, just in time for the holiday season.”
Located in the SoHo neighbourhood and in the city of Santa Monica, the shops will offer CALVIN KLEIN UNDERWEAR products, including men’s and women’s underwear and loungewear offerings.
On the other hand, the company’s online brand store will contain an expanded selection of both CALVIN KLEIN UNDERWEAR and CALVIN KLEIN JEANS product.
Customers can purchase by scanning a barcode in the Amazon App.
The products can be either delivered to a customer address or purchased in-store.
Other in-store features Amazon Echo devices inside fitting rooms, which customers can use to pose questions to Alexa regarding the CALVIN KLEIN product and experience.
In addition, shoppers can use the devices to control lighting features and play music of their choice.
The stores will also offer customisation services, enabling shoppers to personalise their purchased items with embroidery.