Capgemini‘s LYONSCG has completed digital commerce projects with Madewell, PGA TOUR Superstore and Hibbett Sports.

LYONSCG offered consulting services such as creative and experience design, in addition to deploying Salesforce Commerce Cloud to help each brand boost its customer experience and loyalty programme.

Capgemini in North America head of digital customer experience Rich Lyons said: “Designing and delivering a stellar digital customer experience strategy can be daunting for any firm. Digital commerce is continuing to evolve as customer expectations change and new technologies emerge.

“An effective strategy that leverages digital to transform the customer experience and build brand advocacy is key to business growth in today’s market.

“Those that excel will be businesses with forward-thinking approaches to ecommerce.”

LYONSCG provided implementation services for Madewell’s ecommerce platform migration.

LYONSCG offered support for ongoing enhancements, including in-store pickup functionality, as well as helping to introduce a microsite for the new Madewell Men’s collection.

This new ecommerce foundation allows enables Madewell to provide shoppers with a faster and richer experience.

LYONSCG aided PGA TOUR Superstore to develop a revitalised digital solution to replicate the engaging, immersive in-store shopping experience.

The new site will help online shoppers to enjoy an enhanced experience, on any device when making a purchase. This is expected to lead to increased online revenue and conversion rates.

LYONSCG’s Commerce Realized practice has offered support to Hibbett Sports’ online site since its launch in 2017.

Last August, the firm integrated Buy Online Pick-up in Store/Reserve Online Pick-up in Store functionality for the sporting goods retailer. This same-day pick-up option is a key driver for the retailer’s omnichannel growth.