1. News
January 7, 2020

Carrefour Group expands e-grocery portfolio with Dejbox

French food retailer Carrefour has expanded its e-grocery portfolio with the acquisition of lunch delivery service provider Dejbox.

French food retailer Carrefour has expanded its e-grocery portfolio with the acquisition of lunch delivery service provider Dejbox.

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What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.

Dejbox was founded in 2015 and specialises in delivering online lunch orders for business employees.

The acquisition means Carrefour will add a ready-to-eat meals product segment to its business, as well as a new business-to-employee (B2E) market customer base.

The company’s online and mobile user interface and low-cost menu has helped it to capture working individuals in suburban and outlying areas of France.

Carrefour executive director customers, services and digital transformation Amélie Oudéa-Castera said: “This acquisition, which reflects Carrefour’s desire to become the leader in grocery e-commerce, is a strategic one.

“It will give us the opportunity to expand our customer base to include employees of medium-sized, small and micro businesses, and also invest in the fast-growing food delivery segment with an offering rooted in quality and affordability.”

Dejbox is currently delivering over 400,000 meals each month across Lille, Lyon, Paris, Bordeaux, Nantes and Grenoble.

It also delivers to towns and cities in close proximity to these metropolises.

The deal will enable Dejbox to expand its French operations and move into global markets. Dejbox also aims to accelerate growth in B2B services.

Dejbox co-founders Adrien Verhack and Vincent Dupied said: “We made the strategic decision to join with Carrefour because we firmly believe it’s the best possible partner for helping us achieve our ambitious growth plans for Dejbox and for offering as many people as possible an online, affordable, sustainable and tasty alternative to a sandwich or a home-cooked meal.”

Free Report
img

What’s the forecast for the food and grocery industry?

The food and grocery sector thrived during the pandemic, largely due to the shutdown of the food service industry and the sector’s subsequent necessity, panic-induced bulk purchasing, and spending more time at home. The market has grown as a result of inflation. Consumer unwillingness to go out and socialize, and the reopening of several hospitality facilities, helped maintain the demand for groceries, particularly online, in 2021. As consumer behavior changes, we consume more food and drink at home, and inflation increases basket sizes. GlobalData predicts that the sector will continue to hold a higher share than had been predicted prior to the pandemic. This is true despite the fact that the food and grocery sector's share of overall retail will decline from its peak in 2020. This report will discuss market forecasts and key themes in the global food & grocery industry in 2022 and beyond. It covers:
  • Market drivers and inhibitors
  • Five-year forecasts and the impact of COVID-19
  • The performance of the online channel versus offline
  • Major trends in the market including rapid delivery, ambient retailing, supply chain disruption, and inflation
Assess developments within this sector to help your business thrive in 2022 and beyond.
by GlobalData
Enter your details here to receive your free Report.