Poland-based footwear retailer CCC Group has partnered with technology major Oracle to support digital transformation efforts.

CCC Group currently operates 1,200 stores across 23 countries, delivering more than 50 million pairs of shoes annually.

As part of the deal, the retailer deployed Oracle Retail Merchandising and Planning and Optimization solutions to boost margins and minimise unnecessary markdowns on an inventory featuring 45,000 products.

It has also seen a 4.2% increase in gross margin and a 7.1% increase in inventory sell-through by leveraging Oracle Retail Clearance Optimization solution.

In addition, the retailer started implementing Oracle Retail Merchandise Financial Planning and Assortment Planning by joining Oracle PartnerNetwork Gold Level Partner Pronos.

"We have shifted from a 100% manual process to a solution that runs millions of combinations to come up with the best recommendations for our experts."

Combined with Oracle Retail Clearance Optimization, the solution allows the retailer to reconcile the impact of discounts on inventory, as well as automatically gain approval on pricing.

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CCC Group chief information officer Piotr Pawłowski said: “Oracle Retail Clearance Optimization provides us with the flexibility to adjust to our business needs and markets while providing a stable, intelligent and scalable platform.

“We have shifted from a 100% manual process to a solution that runs millions of combinations to come up with the best recommendations for our experts.

“Pronos has provided great local, in-language implementation experience with global expertise. We look forward to continuing our digital transformation with the completion of our Oracle Retail Merchandise Operations Management implementation.”

CCC Group will continue to implement Oracle Retail Merchandise Operations Management to establish a single view of inventory to deliver efficiency across omnichannel retail operations.