Cdiscount and Franprix to launch express delivery service

French e-commerce platform Cdiscount and convenience store chain Franprix have partnered to introduce an express delivery service, to customers in Paris, this September.

French e-commerce platform CDiscount and convenience store chain Franprix have partnered to introduce an express delivery service, to customers in Paris, this September.

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The new service, available via online and mobile, will offer food items, including hot meals and non-food products. Customers can also order from a selection of essentials from Franprix ’s fruit and vegetables, and fresh foods sections.

The subsidiaries of retailer Casino aim to enhance their physical and digital retail operations, with the express delivery service supported by Franprix store network.

“But the most important aspect of the alliance between Franprix and CDiscount is the combination of two synergistic service cultures.”

The partnership will also offer a 90 minute delivery service for a selection of products, such as telephones, toys, household appliances and tools from CDiscount .

The partnership between the parties will focus on improving customer experience and expand their product offerings by leveraging CDiscount ’s expertise in e-commerce, and Franprix ’s experience in urban convenience stores.

The retailers plan to run a promotional campaign, this spring, to allow customers to try new wines every month.

Franprix CEO Jean-Paul Mochet said: “An omni-channel offering is therefore essential. That’s why we’re providing CDiscount with a physical presence and CDiscount is helping us to establish a broader digital presence.

“But the most important aspect of the alliance between Franprix and CDiscount is the combination of two synergistic service cultures. This will ultimately result in even stronger ties with our city-dwelling customers.”

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Unilever- A Deep-dive into Product Launches and Advertising Strategy

Unilever product advertising is mainly through mainstream TV channels. Out of the products advertised so far at least 50% (over 850) of ads have been run on TV, while print media comes second with 496 ads. Unilever also utilizes social media platforms for advertisement. Unilever products are categorized by innovation ratings and tags in our product launch database. The North American region consists of almost 74 products with innovations related to the formulation of the product. Europe and other regions also have more products categorized under formulation-related innovation, followed by the packaging and positioning of the products. Most Unilever products are tagged with “High Vitamins”, “Recyclable”, and “Natural” tags to understand what the product differentiator is from other products available in the market. The majority of products belong to the personal care industry with a total of 5,788 products to date. This report, through the Unilever Example, illustrates how GlobalData Explorer enables you to:  
  • Track product launches by FMCG companies to get an understanding of the product-level strategies including geographic concentrations, innovation types, product claim, category focus and more
  • Monitoring the advertising strategies of various brands and gain insights into channel focus, regional focus, and more
  • Perform company-level analysis to understand business model, size, and geographic focus
Don’t miss out on key market insights that can help optimize your next investment – read the report now.
by GlobalData
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