Champs Sports, a portfolio of brands under speciality athletic retailer Foot Locker, has introduced a new retail concept in Florida, US.
Located in Pembroke Pines, the new Champs Sports Homefield store will house a wide range of products, including apparel, sneakers and equipment for all sports such as running, training and yoga.
Champs Sports Homefield will also sell collections from team sports such as basketball, football, and baseball, as well as nutritional and recovery products.
Measuring more than 35,000ft², the store will also offer specialised services that include a full-sized basketball and multi-sport court and a Champs Sports Combine digital VR system.
Furthermore, the Homefield store will provide more than 65 different performance running styles and a try-on treadmill for customers.
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It will feature products from brands such as adidas, New Balance, NIKE, Puma and Under Armour, as well as new brands such as Brooks, HOKA, Gaiam Yoga, Hyperice, and GNC Health & Nutrition.
Products from Foot Locker’s owned brands such as Eastbay Performance, CSG and COZI, will also be available.
Champs Sports and Eastbay senior vice-president and general manager Guy Harkless said: “At Champs Sports, we are committed to listening to our consumers. We’ve been a part of athletes’ lives since inception and this new Homefield concept directly caters to their total needs.
“We know those needs are constantly changing and therefore, we are evolving with our consumers across all categories. Our new store in Pembroke Pines represents our own growth and intentional support of all athletes while representing the Champs Sports of the future.”
The grand opening of Champs Sports Homefield is scheduled to take place from 22 to 24 April. It is the largest of any Foot Locker subsidiary in the world.
Last September, Foot Locker completed the acquisition of athletic footwear and apparel retailer Eurostar (WSS).
